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Welcome to allthehype society, a high-street fashion brand inspired by the vibrant culture and energy of Latin culture - scene. Our founder and CD, a Mexico City born and raised streetwear designer with a passion for fashion, created this brand to represent the unique fusion of streetwear and traditional Latin flow and today's worldwide known influence.
At allthehype society, we believe that fashion is more than just clothes - it's a statement, a way of life, and a celebration of self-expression. Our goal is to create clothing that not only looks great but also empowers you to express your individuality and embrace your roots.
Each piece in our collection is carefully crafted with attention to detail and quality materials to ensure that you receive only the best. We draw inspiration from the streets and predominant culture of Mexico City, where colours, textures, and patterns come together in a beautiful, chaotic harmony.
As a Latin Creative director, our founder believes in supporting local communities and giving back to the city that inspired our brand. That's why we partner with local artists, artisans, and to create unique pieces and support local businesses.
We invite you to explore our collection and discover the perfect piece to express your unique style.
allthehype society.
Off-White c/o Virgil Abloh™ embarks on a new narrative where free thinking inspires a pioneering format for the future, where the age of imagination is the product of reality.
Inspired by Virgil’s vision and approach to his art, Off-White™ nourishes a collective of creative minds that represent the best in their category and have a strong and personal connection with Virgil. Ibrahim’s relationship with Virgil and Off-White™, born and nurtured through Instagram DMs, blossomed both personally and professionally over the last 3 years creating a strong bond based on mutual respect and shared values.
“Making a successful luxury brand in nine years is genius. It’s a feat that I admire and hope to continue building upon with a rich legacy. He revolutionised streetwear and luxury that crosses generations and decades. He showed the world that the underrepresented, the underdogs and Black people, in particular, have brilliant minds and can push and compete equally in the establishment. He inspired hope and brought about change.” - Ibrahim Kamara, Art&Image Director Off-White™